SHINE A LIGHT

Medical Imaging is both central and at the same time, often under-recognized medical field. Radiologists are essential to patient care: there is hardly a single patient who makes it through their healthcare journey without at least one exposure to medical imaging.

Referring physicians, from surgeons, to oncologists to family physicians rely on radiologists’ interpretations to help them determine the diagnosis and the best course of management for their patients. However, because usually radiologists don’t often interact with patients directly, many people don’t know much about us and our work.

With this emotional campaign featuring our black-and-white photos and our voices, we are shining a light on our profession: what it means to be a radiologist, the challenges we face, the passion and love for our profession, and what it’s like to work in Canada’s largest medical imaging department.

LEADING CANADA’S LARGEST MEDICAL IMAGING DEPARTMENT

The episode features Dr. Heidi Schmidt, Department Head and Program Medical director of the JDMI, the Joint Department of Medical Imaging in Toronto. Dr. Schmidt opens up about what it takes to be leading the largest medical imaging department in Canada.

INTERVENTIONAL NEURORADIOLOGY

An unexpected look at radiology and how it compares to art, featuring Dr. Ronit Agid and her journey to choosing interventional neuroradiology.

BREAST IMAGING

Dr. Vivianne Freitas opens up about what it’s like to be a breast radiologist, why she chose her specialty and the important role breast radiologists play in the breast cancer diagnosis and how an early detection of breast cancer can save lives.